Using our Campaign module, after a seller updates the profit margins, they can isolate the campaigns that are producing revenue and the ones producing a loss.

With PPC tools, you can monitor your profits each month per SKU.

You’ll learn:

• If you have decreasing or rising profit margins.

• If a campaign’s impressions are decreasing or rising.

• What your profits are, in comparison to your expenses.

Our visuals will provide you with such details in a reader-friendly format so you can immediately see the status of every campaign over a set duration. Being mindful of how all your campaigns are performing over time will give you a leg up over the competition.

Your competition is trying to determine if they’re losing or making money on their campaigns. While they’re spending precious time doing that, you’ll be optimizing your campaigns with strong data tracked by PPC tools. With our software, all guesswork is removed from running a campaign.

More profits per click – the net result.

In addition to learning which campaigns are profitable and tracking your data over time, it’s also important that you understand what keywords are profitable so you can monitor the performance of your keywords over a set duration.

• Establish which keywords are and aren’t profitable with the Keywords Tracking module.

You can monitor the success of profitable keywords within your campaign across a set duration. For keywords that aren’t profitable, think about putting them on hold. Be mindful that more recent campaigns may not immediately produce defined results. Be patient prior to pausing a non-profitable keyword.

Our Search Terms Tracking feature is beneficial to sellers as they acquire more marketplace exposure. The objective of this module is to establish search term(s) that aid the user in reducing PPC expenses, since they will be obtaining stronger results from organic searches.

With regards to Find Negative Words, you can see the specific search terms that produced clicks yet didn’t yield any sales.
The ad expense sorts exact negative exact search terms. As such, you’ll discover specific customer search terms that you are paying the most for. You can then add them as exact negative keywords in your campaign.

We’re also excited about another feature related to Ad Groups.

With PPC tools, you can contrast various Ad Groups with all your campaigns.

For instance:

• In Ad Group 1 – use a Broad Match to test the same keywords.

• In Ad Group 2 – use a Phrase Match to test keywords.

• In Ad Group 3 – use an Exact Match to test keywords.