Why Search Term Optimization is Critical for Ad Optimization

You can use PPC.tools for any Amazon advertising strategy. That said, PPC.tools’s theory behind our recommended structure has started transforming the Amazon advertising world and is worth understanding. It’s called Search Term Isolation, and it solves this problem: brands often bid against themselves by overlapping keywords. This muddies the waters and makes it hard to manage your bid properly in order to maximize your account efficiency.

PPC.tools starts with search term level data and builds up all additional data points from the search term level. This approach ensures you have the necessary granularity, data structure and tools to control your search term exposure with a single bid.  Within the platform you can optimize towards a 1:1 relationship between a search term + exact match keyword so it’s easier to manage, gives you more control and provides the optimal structure for our bid management and bid automation capabilities to excel.

Here’s a visual of how Search Term Isolation works from a keyword management and movement perspective:

Can you advise me on my account? Does PPC.tools provide managed PPC services? 

If you’re looking for some direction on how to get started on PPC.tools or how to achieve your Amazon advertising goals we’re happy to help you.

PPC.tools Support –> To help you manage your account yourself

If you’d like help from our team, whether it’s technical questions, best practices or ad strategy feel free to email support@ppc.tools (please include your Amazon account number and login email address). Additional support we can provide:

• PPC.tools Support for $10k+/month ad spend accounts
  • Account Review + Audit – email our team at support@ppc.tools, share the details below and give us a week to provide some recommendations (this is recommended ahead of an on-boarding call). Please include the following:
    • Amazon Ad Account Number:   
    • Login Email: 
    • Goals + Challenges with your Amazon PPC Campaigns 
  • On-Boarding Call – if you spend more than $10k/month on Amazon ads reach out to support@ppc.tools and request your on-boarding call where we will review your account together