Should I automate my campaigns?

Once your account is structured how you want and you are happy with how PPC.tools’s bid and keyword Suggestions are flowing, you can start thinking about automation.  Autopilot is a powerful way to decrease the time you spend managing your Amazon advertising account.  

However, automation is not for every account.  Take some time to manually approve PPC.tools suggestions to ensure that the rules engine is making decisions that you feel are right for your account.  When you feel comfortable with the Suggestions that PPC.tools and your Rules are making, consider automation.  If you enable automation, continue to keep an eye on your account. 

Finally, note that you’ll need to make manual changes to account for market fluctuations or seasonality. Such shifts can affect automation’s suggestions, so we suggest monitoring and manually setting bids for accounts directly before and directly after known market events like holidays.