1. Find New Keywords: by using this feature, you’ll be able to input sizable keyword lists to see if any of them are currently being used in your campaigns. When you choose the SKUs you wish to analyze, the keywords that haven’t been used in your campaigns before will show up. (Works with Merchant Words, Keyword Inspector, or similar programs; results can be retrieved on a ‘per-word’ basis.)

2. Find Duplicate Keywords: you can use this feature to analyze a SKU, then locate all the relevant campaigns that might contain the same keywords in them, or that are in several campaigns.

3. Match Type Expansion: this is a practical approach to viewing what’s not included across the various match types (Phrase, Broad, or Exact) and allows you to expand to several match types.

At this point, as per your selection, you’ll see a list of keywords to use for your campaign, some of which could be profitable.
You can post these into Amazon’s exact and new phrase campaigns.