We are happy to share our cases with you
Client #1
Dog's collarsThe main thing that we need to highlight in this case is that before scaling your ad campaigns you should reduce your ACoS to below the profit margin. And it was our first step. Because only in this way you can have a lower risk of PPC ad costs. But this was the tip of the iceberg. When we scaled his ad campaigns it gave us organic visibility. And the math is easy - if PPC revenue growth, then organic revenues growth too.
Let’s dive into some details and analysis of this case
The client’s ACoS was 42.5%. Target ACoS is 30% We spent about 2,5 months and reached this target. And after 4 months already the ACoS was even lower than the client’s target ACoS 30%.
March 2019
June 2019
Profit – $1971
Gross Revenue – $20,583
ACoS% – 42.5%
Ad Spend – $8747
Impressions – 2,229,545
Clicks / CTR (%) – 2,407 / 0,108%
Orders - 143
Conversion Rate (%) – 5,95%
Profit – $8612
Gross Revenue – $46,080
ACoS% – 28.5%
Ad Spend – $13132
Impressions – 3,249,845
Clicks / CTR (%) – 4,679 / 0,144%
Orders - 320
Conversion Rate (%) – 6,84%
Client #2
Guitar AccessoriesThis is a good example of how PPC ads could scale organic metrics. At the first stage, we focused on listing changes and as a result, the conversion rate increased. The main idea was to spend as much as we can to optimize clients’ search terms at the ad group level to reduce his ACoS step by step. And then use Expansion campaigns to be on top and scale his orders.
Here we have some numbers which are not so impressive because our client was really conservative in terms of his ad spend. This is a pretty typical situation and it’s okay but it gives you results in some time. In this case, we can talk for about 6 months.
June 2018
November 2018
Profit – minus $498
Gross Revenue – $9,113
ACoS% – 49.7%
Ad Spend – $4,529
Impressions – 1,490,434
Clicks / CTR (%) – 3,428 / 0,23%
Orders – 366
Conversion Rate (%) – 10,69%
Profit – $5,491
Gross Revenue – $33,651
ACoS% – 32.5%
Ad Spend – $10,936
Impressions – 2,451,860
Clicks / CTR (%) – 10,543 / 0,43%
Orders – 1352
Conversion Rate (%) – 12,83
Client #3
Photo & Video accessories
The main problem for the client was huge money losses in Amazon PPC. But he came to PPC.tools at the right moment and we saved his budget, increased his profits over $10k monthly, and reduced his ACoS by half. We worked together for six months but by the third month, there were obvious changes in his Amazon account.
January 2019
June 2019
Profit – minus $1,238
Gross Revenue – $26,152
ACoS% – 44.2%
Ad Spend – $11,559
Impressions – 14,404,606
Clicks / CTR (%) – 21,607 / 0,15%
Orders – 1359
Conversion Rate (%) – 6,29%
Profit – $12,990
Gross Revenue – $96,642
ACoS% – 21.0%
Ad Spend – $20,294
Impressions – 7,007,111
Clicks / CTR (%) – 31,532 / 0,45%
Orders – 5023
Conversion Rate (%) – 15,93%
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