We are happy to share our cases with you

Client #1

Dog's collars

The main thing that we need to highlight in this case is that before scaling your ad campaigns you should reduce your ACoS to below the profit margin. And it was our first step. Because only in this way you can have a lower risk of PPC ad costs. But this was the tip of the iceberg. When we scaled his ad campaigns it gave us organic visibility. And the math is easy - if PPC revenue growth, then organic revenues growth too.

Let’s dive into some details and analysis of this case

The client’s ACoS was 42.5%. Target ACoS is 30% We spent about 2,5 months and reached this target. And after 4 months already the ACoS was even lower than the client’s target ACoS 30%.

March 2019
June 2019

Profit – $1971

Gross Revenue – $20,583

ACoS% – 42.5%

Ad Spend – $8747

Impressions – 2,229,545

Clicks / CTR (%) – 2,407 / 0,108%

Orders - 143

Conversion Rate (%) – 5,95%

Profit – $8612

Gross Revenue – $46,080

ACoS% – 28.5%

Ad Spend – $13132

Impressions – 3,249,845

Clicks / CTR (%) – 4,679 / 0,144%

Orders - 320

Conversion Rate (%) – 6,84%

Client #2

Guitar Accessories

This is a good example of how PPC ads could scale organic metrics. At the first stage, we focused on listing changes and as a result, the conversion rate increased. The main idea was to spend as much as we can to optimize clients’ search terms at the ad group level to reduce his ACoS step by step. And then use Expansion campaigns to be on top and scale his orders.

Here we have some numbers which are not so impressive because our client was really conservative in terms of his ad spend. This is a pretty typical situation and it’s okay but it gives you results in some time. In this case, we can talk for about 6 months.

June 2018
November 2018

Profit – minus $498

Gross Revenue – $9,113

ACoS% – 49.7%

Ad Spend – $4,529

Impressions – 1,490,434

Clicks / CTR (%) – 3,428 / 0,23%

Orders – 366

Conversion Rate (%) – 10,69%

Profit – $5,491

Gross Revenue – $33,651

ACoS% – 32.5%

Ad Spend – $10,936

Impressions – 2,451,860

Clicks / CTR (%) – 10,543 / 0,43%

Orders – 1352

Conversion Rate (%) – 12,83

Client #3

Photo & Video accessories

The main problem for the client was huge money losses in Amazon PPC. But he came to PPC.tools at the right moment and we saved his budget, increased his profits over $10k monthly, and reduced his ACoS by half. We worked together for six months but by the third month, there were obvious changes in his Amazon account.

January 2019
June 2019

Profit – minus $1,238

Gross Revenue – $26,152

ACoS% – 44.2%

Ad Spend – $11,559

Impressions – 14,404,606

Clicks / CTR (%) – 21,607 / 0,15%

Orders – 1359

Conversion Rate (%) – 6,29%

Profit – $12,990

Gross Revenue – $96,642

ACoS% – 21.0%

Ad Spend – $20,294

Impressions – 7,007,111

Clicks / CTR (%) – 31,532 / 0,45%

Orders – 5023

Conversion Rate (%) – 15,93%

Do you want us to improve your PPC results?

Follow Us

Copyright (C) 2016-2021 by PPC.Tools
Phone:  (442) 444 0908