How Can We Help?

What’s the difference between a search term and a keyword?

You are here:
← All Topics

The keyword is what you bid on. The customer search term is what the customer actually searched on, i.e. what they typed into Amazon’s search box. It’s what they were looking for when they clicked your ad. 

Amazon will show your ad for search terms that trigger your keyword with either a broad, phrase, or exact match depending on which match type is selected. 

Previous What does each metric mean?
Next Where does this data come from?
Table of Contents

Follow Us

Copyright (C) 2016-2021 by PPC.Tools
Phone:  (442) 444 0908