1) Set Profit Margins For Each SKU

How to get there: From the PPC tools home page, click on SKU. Now you will see a list of SKU’s. Click Update All button in the bottom. Enter costs and fees and click Save.

2) Negative Word Finder

Lets skip all of the fluff and get right to the good stuff. Negative word finder is one of the fastest, easiest and most effective cost saving tools available to Amazon sellers. Here you will find all of the individual words that are eating away at your profits.

How to get there: From the PPC tools home page, click on Campaigns. Now you will see a list of campaigns. Click on a campaign where you have spent lots of money on Ad Spend and needs optimizing.

Once you are on that campaigns page, click on Find Negative Words…

Check out all of the words that are eating away at your budget. Our algorithm finds the individual words that have lots of clicks but are leading to unprofitable sales or no sales at all!

How to save money: Go through your list of words and select the ones that are eating away at your budget the most. Make sure you comb through the words and pick out the ones that are really irrelevant, you are probably going to be surprised a bit! Once you have your list, go to seller central and add these words as a NEGATIVE PHRASE MATCH on a campaign level. You’ll never have to pay for that mismatched unprofitable click again!

3) Find Golden Nugget Search Terms

PPC Tools has some really helpful features that can help you expand and build your PPC exposure on amazon. The Search Term Tools was the secret weapon that helped us get massive exposure to our products

How to get there: From the PPC Tools home page, click on Tools. Click on Search Term Tools.

How to get more traffic: First, choose a desirable ACoS range that is within your profit margin. We always use 45% and it works quite nicely. Next, select the SKU’s on the lefthand side that you wish to expand on. All of the current PPC campaigns that SKU is in will appear to the right. Noe select all of the campaigns and click FIND KEYWORDS.

Now a list of keywords and search terms will appear below. Next, click on NEW KEYWORDS ONLY. By clicking on this, our system will find all of the customer search terms that resulted in PROFITABLE SALES but are not yet inside any of your current campaigns.

Now copy and paste that new list of keywords and put them into a brand new PPC campaign. Make sure you come back week after week to check for new keywords. We have been doing this for 7 months and still get 100-300 new keywords WEEKLY

4) Back End Listing Optimization

Find the individual words that have resulted in the most profitable sales. This way you can make sure your back end search term fields, titles, bullet points etc are optimized.

How to get there: From the PPC tools home page, click on SKU’s. Click on individual SKU. Click on Backend Words Generator.