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How much historical data does PPC.tools import and pull in?
Amazon only stores advertising data for 2 month. When you join PPC.tools we pull those two months and pull new data every day. As long as you stay with us. We will store your historical data so you don’t have to worry about Amazon deleting it.
In PPC.tools we also stores all of your bid history from the time you sign onto the platform. Comparing to Amazon that only stores 60 days of data, there’s significant value in seeing your bid history over time so you can analyze and understand why past changes were made in addition to current recommendations. This gives you an understanding of the impact of seasonality, increased competition over time and better plan for peak seasons based on historical data.